both speak English. Why don't we understand each other?"
the same language does not guarantee good communication
when people come from different cultures:
Different Norms and Values
Different Approaches to Knowing
Different Attitudes Toward Disclosure
Different Decision-Making Styles
Different Approaches to Completing Tasks
Different Attitudes Toward Conflict
Different Communication Styles...
daily work interactions, different perceptions and communication
styles can cause roadblocks to effective team performance
and productivity. On overseas assignment, not being informed
about local customs, values and appropriate behavior can
seriously handicap your venture.
is estimated that more than half of all international
joint ventures fail within two or three years.
reason most often given is cultural myopia and lack of
cultural competency - not the lack of technical or professional
understanding of the country's culture, business practices
and its people's psyche can prove to be an invaluable
tool to conducting business effectively.
the need for cultural awareness and sensitivity is just
the ante to get into the game of global business.
competency is the foundation upon which successful business
More than ever in human history, there is an urgent need for intercultural understanding.